The Scotts Way

 

The Project

Maybe one of the most fun projects I’ve had a chance to work on from (literally) the ground up. Scotts Lawn Care approached JJ Motion Studio and Slagle Design for a series of videos and illustrations for a campaign to help new lawn owners take care of their yards. They wanted a retro instructional vibe, but with modern type treatments and motion elements. We put together a dream team of artists, sound designers, and animators to make it happen.

SOCIAL GIFS

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THE PROCESS

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For this style of animation, we needed photo reference for draw-overs. I posed for a quick motion test as a placeholder actor, and it turns out the client thought I was a perfect fit for one of the “Scotts Guys.” I ended up being in five of the ten total videos we made for this series.

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Credits

Dan Ledman - Creative Director

Nick Bayne - Creative Director

Xan Palay- Creative Manager

Mark Field - Creative Manager

Su Reid-St.John - Manager, Digital Content

Avriel Rayls -  Manager, Social Media

Morgan Dominique - Social Analyst

Leslie Lezon - Project Manager


Animation Director: Joey Judkins

Animators: Joey Judkins, Zak Tietjen, Pip Williamson, Ross Plaskow

Illustrators: Jeremy Slagle, Caleb Slagle

Sound Design: SonoSanctus


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The man with the plan.