Lenscrafters - Digital Eye Strain

 

The Project

With this project, I wanted to take what appeared to be super simple 2D designs and add lots of life to them using complex morphs and 3D character effects. Also, I learned a lot about digital eye strain while staring intently at my screen for hours at a time to work on this.

Role: Animator

Agency: Spacejunk

Client: Luxottica / Lenscrafters

Directed by Kevin Rapp, Designed by Sara Diesel